The E-commerce In The Travel Industry, New Opportunities

21^st Century is the era with information and entertainment industry in high speed. The development of Electronic Commerce (EC) will lead us into this new era, just like CTRIP, E-Long and TAOBAO do.This article analyses the new chance of the application of EC in travel agency industry. As a part of tourism industry, travel agency plays the core role since it has the powerful function of external package, resource combination and customer solicitation. Nevertheless, as the development of internet and information of EC Technology, the probability of middleman is facing great extrusion.The web site of CYTS and CSTS take website as the platform of product introduction and information release, while the other EC, such as CTRIP, developed a new mode that customers can choose the products freely on the basis of separation of tour products. This new mode solves the problem of travel and house during the trip and changes the Chinese traditional travel agency industry in a certain extent.The inevitable phenomenon is that most travel agency with EC still stays in the primary period, same as the traditional travel agency. The consubstantial trend of EC products leads to the sharp competition. The compression on supplier and the imperfect of administration system result in the incidents of CTRIP "Insurance Door" and Green Hotel "force-out", which had become the biggest threat to the development of EC in China travel agency, especially for the market leader of CTRIP.To start with the facts of Chinese tour consumers, which includes rise of residents' income, tour concept change, increasing vacation with salary and the change of consuming psychology and trend, this article analyzes the confronted difficulty and contradiction of traditional EC industry. On this Base, the author found a new economic growth mode-sight-spots ticket sales, for travel agency industry by developing electronic commerce. Furthermore, this article discuss the possibility and future prospect of entrance-ticket selling from the aspect of travel agency profit analysis and Porter's Five Forces Model, At the final parts it gives a further explanation by SWOT analysis with the example of "Lumama".