A Study On The Tourist Behavor Features Of The Rural Residents In Hunan, Hubei, Henan And Shanxi Provinces

Four Central provinces (Hunan,Hubei,Henan,Shanxi) diversity in the natural geographical environment,Shanxi Province is located in the Loess Plateau, Henan Province is located in the North China Plain, Hubei Province is located in the Jianghan Plain, The transition zone of Hunan province is located in the Dongting Lake plain and Jiangnan hills; At the same time, the middle four provinces have transitional in the human geography environment,Its social development level lags behind Eastern superior to the West,In the balance of economic and social development in our country, the actual average level of our country’s development is reflected in the whole. Moreover, the central four provinces is the important agricultural region, the rural population is numerous, about 21% of the number of rural residents.Therefore, the research of the characteristics of the tourism behavior of rural residents in the middle of the four provinces is typical and representative.Behavior is the product of individual interaction between the internal and external environment. The behavior of rural residents is the psychological activity and behavior of the rural residents perception, preference, consumption and experience of the tourism system for the various elements.Because of the differences of the tourism environment, the tourists show different characteristics in the tourism intention and the actual traveling behavior.Through a statement from the perspective of tourism environment of rural residents travel behavior, to explore the law of rural residents’ tourism behavior and to find out the problems of rural tourism development, to serve rural tourism development, "the good pulse, a good side," and actively play the role of rural residents’ tourism development, improve the livelihood of the people, increasing demand’role.This paper consists of four major parts, those are theory research, empirical research,tourism behavioral factors research and countermeasures research.Theoretical study parts:First of all,found on the domestic and foreign research situation of rural residents in recent years to make a comb,rural tourism research achievements,mainly from domestic scholars,foreign scholars research on rural residents is relatively small;The research content focuses on rural residents’ consumption behavior of tourism;The research method based on qualitative research;The study to define the concept of farmers rather vague;On the conclusion of the research,the scholars have a consensus on some market characteristics of the farmers’ tourism.For the purpose of the single consumption of the farmers,the general low consumption levels and so on.Secondly,This study combines geography and tourism,and tries to from the perspective of multi-disciplinary.The use of physical geography,tourism geography,behavioral geography, cultural ecology, tourism psychology,tourism anthropology,tourism sociology and marketing theory.To investigate the problem of Hunan Hubei Henan Shanxi Tourism of rural residents in four provinces, Analysis of the law of rural residents travel travel in four provinces, Suggestions and Countermeasures for developing rural residents’tourism.In empirical research part:household survey questionnaire and interviews are implemented.39 villages in four provinces in central aged 18 years tourism awareness of rural residents, will travel, tourism motivation, travel preferences, willingness to travel, travel rate, the tourism process. And use EXCEL2010 software, SPASS20.0 ARCGIS10.2 software for data analysis, Trying to find out the behavior of rural residents in the middle four provinces and find out the problems in the development of rural tourism.The research found that the tourism behavior of rural residents in the middle four provinces is distinctive.The problem of rural residents’ tourism development is outstanding, and the following areas are concentrated:①Rural residents’ willingness to travel is very strong, but the actual rate of rural residents is low;②The overall consumption level of rural residents is low, the actual consumption level is lower than the consumption expectation;③rural residents tourism market development deficiencies, lack of rural tourism products;④The rural residents’ tourism is marginalized, and the tourism services in the rural areas of the fault".Travel Behavior Factors sections:Travel behavior of rural residents is the product of the interaction between tourists and the tourism environment.Through the analysis of the characteristics of rural residents’tourism behavior and the relationship of the tourism environment of the rural residents. Attempt to weather the climate factor、 Terrain and geomorphology factor and hydrological factor from natural geography; factor of Tourism subject,ttourism resources,tourism market from recreational geography; factor of Material culture,spiritual culture and behavior culture from Ecological and Cultural Studies,To find out the formation mechanism of the rural residents’ tourism behavior characteristics in the middle four provinces and the mechanism of rural residents’ Tourism Development.The study found that the tourism behavior of the rural residents in the middle of the four provinces is influenced by the tourism environment.The spatial difference of the tourism environment of the tourism environment leads to the spatial differentiation of the tourism behavior of the rural residents.From the perspective of geographical environment to find out the formation mechanism of rural residents’ tourism behavior in the middle four provinces and the mechanism of rural residents’ tourism development.The study found that the tourism behavior of the rural residents in the middle four provinces is influenced by the tourism environment, and the differences of the tourism environment lead to the differences of the behavior of rural residents.Strategies and recommendations of the study section:Through field investigation, qualitative and quantitative research methods,Tried to find the rules of travel and tourism development issuesAnd the characteristics of the formation mechanism of rural travel and tourism issues from the perspective of geographical environment analysis.Try to find the existence of Henan Hubei Henan Shanxi four province rural residents travel patterns and rural residents tourism development issues.Propose solutions and suggestions, In order to provide a reference for the development of rural residents’ tourism.