A Research On IPTV Industry Prospect In China

The IPTV service has started in China not long ago. Since it is still at the early stage of development and the policy has not yet been specified, the IPTV service in China is faced with many problems, for example, the acceptable pattern of charging mode has not been formed, the content is still not mature, there is no integrated technological standard and the feasible, fair commercial pattern has not been formed yet, so on and so forth. In order to have a better understanding of the present IPTV industry and grasp the way it develops, it is necessary to carry out a research into the marketing state and developing potential of the IPTV industry as well as the related industrial policy and standard and developing trend.Through the study of the contemporary IPTV industry in China, combined with the successful factors of the development of the international IPTV market and by using the SWOT analyzing method, it is possible to analyze and predict its future marketing scale, the operating pattern, the ripe time, and the potential commercial value. In this way, it will be clearer for the IPTV industry workers to recognize the developing state and future challenge of the Chinese IPTV industry.Through the analysis, it can be concluded that the IPTV industry embodies the melting trend of three nets. It will be used more and more widely in the future fields of politics, education, scientific research, medicine, recreation, and so on. And it also will become a new profit growth point. The IPTV industry will gain a comparatively limited profit in the following one or two years. However, it is also an important stage for each corporation to develop their own brand and build their own customer group. Measures for the entry of IPTV industry are provided in this article. The prospect of the IPTV industry is bright. With the approaching of the Olympic Games in 2008 and the International Fair in 2010, the actual appliance of IPTV in our country is getting nearer and nearer. It is predicted that two or three most influencing brands in our country will appear in the following two years, and some featured content provider will also follow the step.