Study On The International Competitiveness Of China's Agricultural Products

After joining World Trade Organization, the Chinese agriculture faces the more intensive international competition. From 2005, we have entered the post transition period, becoming one of the countries which are most open in the world agriculture products markets and have the lowest tariffs, which will bring us greater challenges and opportunities. Facing the situation that our agricultural products have been trade deficit for three years, how to promote the development of farm products export and improve the current deficit is of profound significance for the economic and even the social stability, and yet the most important and effective measure to cope the problems is to improve competitive power of agricultural products.This paper gives a main study on the relevant theories of the international competitiveness, elucidating agricultural products connotation and components at the beginning. According to the current related literatures, it interprets what is international competitiveness and analyses the implication of the international competitiveness from the different aspects of the products international competitiveness. On the base of interpreting the international competitiveness of agricultural products, it separates the international competitiveness of agricultural products from the views of price, quality and reputation into the ability adapting to the market need, market power, the production capacity, the sustainable development capability, and so on. At the last of the first part, it has offered the index analysis system for the quantitative analysis, including trade competitiveness analysis of index, the dominant comparative advantage analysis of index, international market share, and international comparison of labor productivity.In the second part of this article, we analyzed the international trade present situation and the openness of agricultural products, described the current situation of agricultural products international competitiveness and the main problems. For the moment, our country has the low international competitiveness of agricultural products generally, though it preserves some advantages in the price competitiveness, which has not been significant. Comparing with the developed countries, we still have much discrepancy in the quality competitiveness and reputation competitiveness. Moreover, the singlestructure of agricultural products can't meet the market requirement, and the development is unbalanced. The competitive advantage is mainly incarnated in the livestock products, poultry products, aquatic products, the horticultural products and so on. In view of this, the major problems faced to upgrade international competitiveness of agricultural products in China can be concluded as the shortage of production resources, unreasonable structure of export market, the quality safety management which needs to be normalized, the restriction of technical barriers abroad and the formation of export support policy.At the third part of this article, the countermeasures are proposed based on the analysis and research for the competitive strength of agricultural products and the main problems from adjusting the agriculture industrial structure, promoting agricultural structural innovation, building the quality safety standard of agricultural products, innovating the agricultural management framework, and enhancing the domestic support.At last, from the market economy of view, we discussed how to expend our international market of agricultural products. If we want to gain a place in the international market in deed, besides adopting relevant marketing mix strategies, we also must build up our own reputation competitiveness. It will offer sustainable competitiveness for the international market development by strengthening the construction and management of brand. All the views of the author have been presented above. The main purpose of this paper for your reference is to attract more attention and research for the development of our international trade from trade colleagues, pooling wisdom and efforts of everyone to do well in the agricultural products to promote the economy development of our country.