The Research On Marketing Strategies Of BaoYe Steel Structure Company

The domestic metallurgy market and the metallurgy processing technology daily consummation, has provided a more widespread support for the steel structure in various professions development. In the developed country, the building iron structure from designs to the raw material processing, the manufacture, the installment industry has all formed the perfect theory and the market system, the steel structure has accounted for the construction structure total quantity about 50%. At present our country architectural engineering domain also is appearing the product structure adjustment, since long ago the concrete and builds a body structure series world the aspect to change, the steel structure in pays attention by its own superior causing industry, already obtained reasonably, the rapid application in the project. Our country construction department impetus construction market industry contains the structural unit the industry, building material industry. At present, the building iron structure industry development oneself becomes the domestic construction profession industry important constituent.Paper is based on market marketing related theory; First has analyzed the domestic steel structure industry present situation, had pointed out the existence question, next from the macroscopic environment (economic environment, technical environment, society and cultural environment, policy environment) with the microscopic environment (supplier, substitute, newly entering, buyer, colleague industry competitor) two stratification planes analyzed the BaoYe steel structure company marketing environment, produced the BaoYe steel structure company the superiority, the inferiority, the opportunity, the threat; After that, carries on the market to subdivide, the goal market choice, the market localization analysis, and from the product, the price, retailed, promotes sales four aspects to design valuably BaoYe steel structure company the marketing combination strategy, finally from set up the marketing idea, strengthens the marketing team to construct, the attention marketing strategies execution and so on three aspects to the BaoYe steel structure company to implement the marketing strategies to put forward the correlation proposal.This article take the BaoYe steel structure as an object, conducts the research to its marketing strategy, has the certain research significance, and has the certain reference value to the correlation enterprise.