A Study Of The Competitive Strategy Of XIASHING Motorcycle Corporation Limited

By now China is one of the biggest countries of motorcycle production in the world, but it is still not very proficient in design and the core technology. Now all the Chinese motorcycle manufacturers have to focus on the countryside and oversea market, since most of the big and middle size cities forbid motorcycle.From the early 90's,HONDA,YAMAHA and SYM began to built joint venture companies in Mainland China respectively, and at the same time there are many local manufacturers creating different brands in Chongqing,Zhejiang and Guangdong. The hard competition leads to many losers such as SYM due to their fault competition strategy.This Article studied the competition strategy of XIASHING motorcycle co., ltd, the SYM joint venture in china, and found out the right competition strategy for it through strategy analysis, strategy choice analysis and Resource reallocation.This Article is divided into six parts. The first is summarize, introducing research background, the subject, meaning and structure; the second is Analysis of the motorcycle industry existing condition, giving development, existing condition, demand and supply and main problem of the industry; the third is the present condition and the problem XSM faced, talking about it's development and present condition , analyzing the main problem it faced; the fourth is competition strategy analysis of XSM, studying it's strategy environment, and resources and strategy ability, finding it's strategy choice and object; the fifth is competition strategy implementation, suggesting marketing, product and management strategy; the last is conclusion of this study and suggestion for management of XSMThe conclusions of this study are that Xiashing motorcycle should concentrate on several most prospective cities for Mainland sale, and at the same time explore oversea market as a production center of SYM.Due to my past 8 years working experiences, most of the resources used in this article are original, and my past speculation also helps a lot in this study.