Case Study Of Private-owned Motorcycle Enterprise Implementing Transformation Strategy In Chongqing

With the globalization process getting quickly and science technology developing, Enterprises are faced with complicated, changeful, intensely competitive operating environments. The continuous development of enterprises is enduring more austere trial. More and more enterprises initiatively or passively lead to the road of strategic transformation. After a high-speed rise period in 1990's, private motorcycle enterprises are being up against the furious market environment. How to catch hold of opportunity and to exert their advantages, and to carry out strategic transformation become the research questions of enterprisers and scholars.This article regards private motorcycle enterprises in Chongqing which have grown up for more than ten years in the dog-eat-dog circumstance as a object of study. By SWOT analysis to the representative corporation of LIFAN holding company(group), this article studys at LIFAN's external macroscopical economic and industial environment, internal advantages and lacks. The sub-strategies of LIFAN's strategy transformation are made from motorcycle and automobile industry. And then we can work out total strategy. By BCG matrix analysis, in the meanwhile, this article confirm the best business combination and each strategy between motorcycle and automobile industy with market increase rate and comparative market occupancy rate.Have studied the private motorcycle enterprises in Chongqing in the new environment, the writer of this article make a conclusion that it will result in enterprises's stagnancy and perdition if their transformation don't be resolved goodly.This article make a mostly study and analysis at transformation's condition and chance and direction and step. and then gives some main problems that enterprises must to solve. From theoretical study and demonstration analysis,this article trys to find some new ideas and methods of enterprises executing strategic transformation in a period of economic prosperity. It may give some opinions and advices for the enterprises, especially traditional manufacturing which are faced with transformation or are transformating presently.