| Based on the technology advantage in aviation manufacture, Jincheng Grouphas extended its coverage to several Fields such as aviation, motorcycle, hydraulicpressure, tertiary Industry, etc. The company also cooperates with many large-scaleenterprises both at home and aboard. After development of more than 50 years,Jincheng Group has reached excellent social and economic achievements, and thebrand "Jincheng" has been rated as the well-known trademark of China. As the coreservice filed, Jincheng motorcycle was ranted in the leading 3 places, and was thebest exported brand in China. But the only thing that does not change in this world ischanging. Before it was noticed, many other motorcycle brands that were called"inferior brands" have overrun Jincheng, and become leading enterprises that keepmagnificent improvement for years. They became leading export brands, wereawarded "Famous Brand in China" and "Reputation Brand in China" and etc, andthen as the world famous motorcycle brands entered China, they started cooperationwith them. The world of Jincheng motorcycle is full of change and confliction, evenunexpected disaster: the lasting abjective national market share limits thedevelopment, and management and quality issues also limit the international marketshare. If Jincheng could not solve the difficulty in national market, it can not solvethe problem stopping its development. What are the problems with Jincheng motor?What are the strategies to increase national sale? There are exclusive game rules formotorcycle industry, and with excitement and wariness, I deeply explored a lot ofphenomena and rules for Jincheng and motorcycle industry, and concluded that: thefuture road for Jincheng should be independent innovation; building up internationalbrand with diversity and quality is the key solutions for national atrophied market,and also an emergent action to take. |
