The Issues And Solving Methods Study Of Cyber Marketing For China Small And Medium Business

Rapid development of Internet makes the world enter the era of net-economic. It is inevitable for enterprise to develop the cyber-marketing to look for the new chances.However, the lack of exposure to the right knowledge of Cyber marketing based promotions results in many frustrations and problem to small and medium businesses. This thesis focuses on cyber marketing. To solve the common problems, set up the steps and introduce detail tools, our target is find a cyber marketing solution for small and medium companies.For demonstrate complete research process, we introduced related theories and prevails trend for cyber marketing at the first step. At the second step we conducted outside environment analysis of small and medium companies from network progress and network user two directions. With the following cyber marketing analysis for China small and medium business, we summarized the main problems and confused fields during cyber marketing of China small and medium business. Through SWOT analysis for China small and medium business cyber marketing, we find out the step and detailed methods for cyber marketing of China small and medium business. At the last, we reviewed and analysis the actually steps and detailed methods through real case study. Furthermore we discussed the newest 3 demands for cyber marketing of China small and medium business, website building, net AD, email marketing through real case study.The 21^st Century is the era of Net-economic , and witnesses great changes in people's daily life, working and study habits and cooperation channels caused by the emerge by Internet. New century enterprises must have new concepts, new ways to do business in this new times.