Sudden Conversion Based Entrepreneur Crisis Management

As we facing the economics globalization every day, market is changing dramatically. Almost every minute, a new scientific invention is born, which all contribute the instability and risks for the market. Unavoidably, a smart and invulnerable crisis management is absolutely critical. After 1980, the Chinese entrepreneurs ever encountered a wild opening period; everyone is devoted to seek the profit and revenue. While market promotion and customer service possess the most priority, on the other hand crisis management is rarely touched.The Chinese society is being transformed in an impressive pace, as well as the synchronization with the world. In particular, frequent crisis has been happening to some well-know enterprises due to unpredictability, which have negative influence nation widely. Although some crisis have been well dwelt with, in general there has been short of theoretical base and application strategy in terms of crisis management for Chinese Entrepreneur. The lack of mechanism and strategy of crisis alert and crisis conversion is worth of particular attention; therefore crisis management is the pre-requisite course for Chinese Entrepreneur. At present, the reason why crisis management system is not working effectively for Chinese Entrepreneur has a lot to do with the uncertainty towards the cores of the crisis. However, this can be solved and improved by analyzing the sudden conversion mechanism. This paper analysis the sudden conversion mechanism and the relationship between the sudden conversion and crisis management system. Starting with the principle of sudden...