Study Of Penetrating Exploration And Tactics About Cultural Tourism In Huizhou

Culture is the spirit of tourism and cultural tourism is the developing trend of contemporary tourism. This thesis studies the penetrating exploration about cultural tourism in Huizhou along with the background. It point out that Huizhou cultural tourism must undergo a transition in order to bring its potentiality of into full play.First, we should excavate the essence and meaning of Huizhou culture deeply and transform more well-rounded and glitter Huizhou culture resources into attractive tourism resource, which can make cultural resources, especially those immaterial cultural resources with potential tourism value more exploited and effective. At the same time, we should transform more Huizhou cultural tourism resources into tourism products through penetrating exploration, which can bring economic benefits and convert the advantage of Huizhou cultural tourism resources into cultural economic advantage.The study is guided by the theory of regional development and tourism programming. It is also conducted from the perspective of multi-subjects including geography, history, culture, tourism, economics, ecology, market promotion together with philosophy and so on. While the synthetical analyses on literature and data , review on the spot, society survey, dynamic tracking, comparative analysis, system argumentation, the integration of macroscopical and microcosmic analyses as well as the integration of quantitative and qualitative analyses are used as approaches in the research.On the one hand, the thesis retrospects and summarizes the related research on Huizhou culture and Huizhou cultural tourism, generalizes the types, spatial distributing, quantitative evaluation, exploitation value and history of Huizhou cultural tourism resources comprehensively. On the other hand, The thesis analyses exploitation situation and existing problems, then prospects developing foreground after describing present Huizhou cultural scenic spots mostly in detail. Thereby the penetrating exploration about Huizhou cultural tourism is indispensable and feasible.Furthermore, the thesis discusses steering thought, principle, strategical target and developing pattern about penetrating exploration of Huizhou cultural tourism. Simultaneiously, the study emphasizes that the macroscopical strategical suggestion of developing Huizhou cultural tourism is putting nameplate and scale strategy in practice. Therefore we should adopt a series of tactics, policies and measures about penetrating exploration at microcosm. Then, the author puts forward personal opinions, advice and...