From The Perspective Of Economic History Huizhou Ancient Ink Industry Development

Huizhou ink industry is important to our history and cultural goods industry, Huimo constitute an integral part of the four treasures. Ancient Huizhou ink industry has experienced a rise from the Song Dynasty, the Ming Dynasty development, the Qing Dynasty heyday historical stage. Analysis of economic history perspective, the ancient Huizhou ink industry can be divided into several parts production, producing, marketing, management, and consumption.The first part introduces the basic situation of ancient Chinese ink industry and heritage, basic overview of Huizhou ink industry. With the economic center of gravity, and cultural center of gravity moved south, the center of the system is easy to transfer from the ink industry before state Rebellion to Huizhou. Song before other areas of different ink industry, Huizhou ink industry is the production of handicraft a privatized. In addition, this section also discusses the reasons for the rise of Huizhou ink industry:the development of the Song Dynasty imperial examination system led to increased demand for ink, while the establishment of a large number of college also had a strong demand ink; cultural Huizhou region belong Jiangnan literati, Huizhou importance of education, hard-working business integrity conducive ink industry growth, increased soil deep cultural connotation Huimo culture; the rapid development of the southern region since the Song Dynasty commodity economy, commodity consumption increases, people through market purchases Huimo more frequent phenomenon, Ming and Qing Dynasties luxury consumption increased during the promotion of the production of the southern region of Huizhou ink decorative products; Huizhou geographical areas unsuitable for agricultural production determines the most number of people engaged in handicraft or business, combined with the Huizhou region more pine, clear springs suitable ink system.The second part focuses on the production of Huizhou ink industry. People purchasing power due to the Ming Dynasty, the diversification of consumer demand, prompting the formation of Huizhou region differentiation Shexian, Jixi, Wuyuan three distinctive areas producing affordable high ink products. Huimo production techniques undergone evolution from loose tobacco to make ink system ink fumes, soot ink system technology into the mainstream Ming and Qing Dynasties, ink decorative art in the Ming and Qing Dynasties product also peaked promotes decorative Huimo production. The second part also briefed Huimo product characteristics.The third part introduces the sales and operating Huimo. Huimo as a cultural goods in wide circulation in the market, its circulation into the site in the form of selling, ordering and credit. Site selling mainly sell low-end ink products, ordering reflects consumer demand for personalized Huimo goods, while credit expansion during the Ming and Qing Song appear and explain the long-term stability Huimo product exchange relationship. Huizhou Mohist To increase sales, the use of "celebrity","brand", published propaganda ink spectrum, followed by changes in the market to adjust production and other marketing strategies. Huizhou ink industry operating experience a manual produced by the family to run the stages of employment, and expand the scale of the late Mexican store, ink shop lifecycle growth, and in many provinces in the country have set up branches.Part Ⅳ describes the Huimo of consumption. Initially, the Huimo as a writing, painting supplies to consumption. People usually Huimo text as a school supplies to use, while the emperor and his officials will be used as a office supplies. With the improvement of productivity, increase people’s extravagant consumption leads to an increase in Huimo consumption as collectibles, people not only Huimo collection, also reward ink, ink comment. But the possession of ink consumption is derived from consumer ink out, too. Early Tibetan collection of ink to the age-old famous Huimo mainly to the high social classes are more willing to order the Qing advanced ink product to be used to decorate collection.