Research On The Application Of The "Spirit" Of Huizhou Merchants In The Construction Of Corporate Culture Of JAC

There is a worldwide popularity of research and exploration about the corporate culture in recent years. With the integration of global economy and knowledge, culture has formed an important part of the core competitiveness in enterprises. There are still a lot of unharmonious phenomena, though we have improved the market mechanism and enterprise system during the 30 years of rapid development in China. Such as : more focus on money, lack of faith, no awareness of environmental protection or social responsibility etc, they are affecting social and the sustainable development. Therefore, China's enterprises need advanced culture to lead the development of the enterprise. We China has the best traditional culture and spiritual civilization, which provides valuable spiritual wealth. So how to apply it for the construction of corporate culture of AnHui has become the subject we all concern.This paper is based on the typical representation of Chinese culture——the"spirit"of Huizhou merchants, excavating, criticizing, and carrying forward the tradition, so as to create a new era of the"spirit"of Huizhou merchants. It also analyses the current problems in the building of corporate culture and promotes the improving measures, combined with the JAC. On this basis, the paper puts forward some new ideas of how to use the new"spirit"in the corporate culture of JAC, and further mentions how to improve.