A Study On The Operation Strategy Of The HONGSHENG SYSWAY

This paper firstly discussed the importance of the operation strategy and the strategy implementation to the middle and small size software enterprises when it comes to the age of market opportunities and challenge coexist. As a case study, this paper adopted the strategy management theory and other relative economic theory and analysis method and tools to expound the whole process of how to make the strategy and how to establish the logic structure in HONGSHENG SYSWAY. This leads to the systematically strategy planning for the HONGSHENG SYSWAY.By the means of analysis the grant environment which the HONGHSENG SYSWAY is facing, including the political and legislate factors, economic factors, social and cultural factors, technical factors, present competitors, potential new comers, substitutes, suppliers and customers etc. the writer finds although the such so_called grand environment is sounding to the development of the middle and small size software enterprises, they are still undertaking great pressure for survival due to the threaten by the technical and substitute solution respectively.After analysis the present situation of the HONGSHENG SYSWAY , the writer point out that it is unclear operation direction that led to the bad operation performance. Such unclear operation direction as ERP,CAPP business becomes the obstacle for the development.On the above bases, the writer used the SWOT analysis tools for the HONGSHENG SYSWAY and gives the new and clear operation strategy. It confirms that it is the only but tobacco industry is the HONGSHENG SYSWAY should serve. HONGSHENG SYSWAY can supply the integrate lay out, system congregation, industry monitor system, data collection by automatic instrument , office and software setting for the tobacco industry. HONGSHENG SYSWAY can rely on the above mentioned product and service plus the differential strategy to get the maximum market share within the Sichuan and Chongqing market. Besides HONGSHENG SYSWAY can enlarge its profitable space by the long term strategy federation. About the outside the Sichuan and Chongqing market, HONGSHENG SYSWAY can make use of the differential character to call for the customers and rely on the strategy federation to enlarge the market share. As outside the tobacco market, HONGSHENG SYSWAY is just select some typical product and service to be a replenishment to meet the need for...