The Marketing Research Of ×× System Integration Company

Chinese system integration market keeps increasing all the while in a few years profited from the developing tendency of Chinese economy. And the system integration market keeps taking on a great development foreground along with the development of China informational degree and information technology. It is forecasted the boom of the system integration will go on a long time. The thick profit in the system integration make the dealers compete very intensely. In recent years, the global and Chinese system integration has taken place prodigious changes in the technology and customers. The XX system integration company is confronted with unbeknown challenge as a new dealer of three years history in the system integration trade. XX must manage marketing theory to find a way out in the system integration market for getting in on the ground floor.The paper includes five chapters. The first is preface and it introduces the research background, the meanings, the research method, the central research content. The second is the analysis of XX' s outer environment. This chapter firstly sets forth the market actuality, status, and tendency in the global and Chinese system integration trade. The developing actuality of the system integration dealers in China is analyzed as an emphasis. The third analyzes the structure of Chinese system integration trade in five sides to analyze the trade tenderfoot, the substitutes' competition, the buyer's and bargainor's argy-bargy ability and the existing competitors. The fourth is the analysis of XX's inner conditions. The fifth tables a marketing proposal in the product, the price, the place, the promotion and the service and so on.