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Study Of Access Model In M-Business

Posted on:2007-10-12Degree:MasterType:Thesis
Country:ChinaCandidate:Y H WuFull Text:PDF
GTID:2189360185967662Subject:Business Administration
Abstract/Summary:PDF Full Text Request
It is a challenge and has great difficulty to develop and spread the Mobile Business (M-business). It need integrate M-business with industry and detailed investigation need to be carried out for the market. Access Technique must be researched in the mobile network when study and design the management mode for M-business. To study the management mode with different access mode has great practical signality. And it is meaningful for making good use of the Mobile network advantage and enhancing its whole competition. In this paper, it discussed the competitive environment of M-business and several analysis methods have been used such as SWOT, PEST and combined analysis method. And some projects were put forwarded to the character of M-business, five of which were discussed: 1. Support M-business management rely on Mobile Communication phonic platform. 2. Support M-business management rely on SMS/MMS of Mobile Communication platform. 3. Support Monternet M-business management rely on WAP platform. 4. The use of mobile Push Mail in M-business. 5. With the accessing wireless Wide Band with Internet, it support M-business management rely on Internet. Finally, the Operation mode of the above Management mode has been studied for the evaluation of their applicability, feasibility and acceptable, as well the summary was also given for their advantage/disadvantage and practicality.
Keywords/Search Tags:M-business, management mode, access technique, competitive environment analysis
PDF Full Text Request
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