Analysis And Design On Motivation Mechanism Of Account Manager In CCB Xiamen Branch

Incorporated with the practices of account manager management in China Construction Bank(CCB) Xiamen Branch, this paper probes into how to design an effective account manager motivation mechanism in commercial banks. The objectives of this paper are to find out the principles of account manager motivation mechanism and therefore put forward an improved plan of practical value for CCB Xiamen Branch to make the motivation mechanism perfect.This paper analyses the motivatng process with the framework of entrustment/agency and designs different kinds of applicable projects, by which the merits and demerits in present motivation mechanism can be studied. By all the case studies and theoretical analysis, a systematic framework for account manager motivation mechanism is shaped.With background introduction, principles expounding, projects designing and problems solving while implementing, this paper consists of five chapters, main contents of which are as follows.The first chapter– Introduce account manager, current account manager management system in China Construction Bank Xiamen Branch, cultural background and management basis.The second chapter– Theoretical analysis of account manager motivation mechanism and elaboration of the principles of account manager motivation mechanism.The third chaper– Discussion of account manager performance evaluation assessment system and putting forward appropriate and incentive account manager performance evaluation assessment projects for China Construction Bank Xiamen Branch.