Based On Customer Value Creation Marketing Cost Analysis

Now the world, the science and technology swift and violent development, the emerging industry unceasingly emerges, the market competition is day by day intense, the customer grows day by day to the commodity technology content and the service quality request. In this kind of situation, between enterprise's competition, evolves the enterprise for the customer creation value competition. Fundamentally said that, for the customer creation value competition is actually between the enterprise the product cost level competition, the cost manages into the modern enterprise sustainable development the core agent. However, along with the social economy development, the change as well as the high technology and new technology and the management science unceasing innovation, the modern cost management scope is expanding day by day. Should see to, enterprise's value is the customer brings, the enterprise wants the long-term highly effective development, must have to be able accurately to extrapolate the customer need with the expectation, enhances the customer degree of satisfaction. The cost management has the essential attention enterprise customer the creation value cost, should place the enterprise cost management question in the entire market to give the comprehensive consideration, this article hoped through to the enterprise customer value creation cost analysis, can find the enterprise to control the cost, to reduce the cost the means. This topic is produces under this kind of background.Does the enterprise how active control market marketing cost, establish including the product cost and the marketing cost organic synthesis cost system, the gain cost superiority, then is the question which this article studies. In market economy, only then the cost superiority can help the enterprise to have the competitive advantage. This article attempts from to satisfy the customer value creation the angle of view research marketing cost question, the exploration influence enterprise customer cost factor, found the enterprise to reduce the cost to enhance the overall benefit the way, by consolidates and wins the enterprise long-term competitive advantage. This article is for the purpose of through to the present enterprise customer management condition analysis, elaborated the customer relations importance, and proposed maintains the customer relations the method and reduces the enterprise marketing cost the method.This article mainly adopts the method which the theory and actual unifies, matches by deducts and the induction method, at the same time unifies the data analysis, belongs to the special analysis on the method category.Present paper content including five parts. The first chapter introduction, mainly is discusses the present paper research issue the background, the choice main subject goal reason, proposed this article is going to study the question, and briefly introduced...