E Airline Customer Relationship Marketing Research

With high speed growth of economy, the deepening of scientific technology joining the enterprise production business, traditional marketing business has been already difficult to suit enterprise's environments, which are fast-changing and full with fierce competition. Enterprises need to establish a long time relationship which can gives consideration to all, thus emerging a new marketing model-relationship marketing.Relationship marketing regards the marketing operations as an interaction process between enterprises and consumer, supplier, distributor, competitor, governmental organizations, and other public sectors. Correctly dealing with the relationship with those organizations and personnel is the core of enterprises marketing and the key to the success of enterprises operationOn the basis of the internal and external environment, the competitive status, and the market characteristic, the article presents the systematic analyses and studies of the customer relationship marketing strategy implemented by E airlines. The purpose of this article is to find out a feasible implementary mode and method and provide reference for E airlines to set reasonable customer marketing strategy.In the process of studying relationship marketing strategy, which aims at building and fostering customer's loyalty, this article finally comes to this conclusions by using correlative relationship marketing theory, investigating E airlines'data, comparing foreign and domestic airlines, and discussing with my team.