The Enterprise Culture Construction Project Design Of Tian Ying Advertisement Company

21st century, a completely new age for mankind, is an era of culture. The enterprise, which aims at top achievement, should be convinced of the importance and the inestimably power of the Corporate Culture, which can arise the productivity and competitive capacity. When a corporation develops to a considerable size, it cannot make the accordant target of individual and corporation to achieve the resultant force, if there's not advanced management philosophy and management idea to captain numerous staff of the corporation. Summing up the successful management experience of corporations at home and aboard, we can make out that almost all the successful corporations have their inimitable corporation culture as management guidance idea.Firstly the article gives the definition and the structure of Corporate Culture, based on the structure, the author makes further analysis on TIAN YING company, designing a program for Corporate Culture construction, Consequently offer an example of Corporate Culture construction.The main focus the article is the definition of Corporate Culture as well as the example for Corporate Culture construction. At the end, based on the analysis of TIAN YING Company, author gives some detail of how to build Corporate Culture.The Corporate Culture construction of TIAN YING Company is based on the real condition of TIANYING itself, which may give some useful information for the resembling enterprises.