Studies On International Competitiveness Improvement Strategy Of Zhejiang's Mechanical And Electrical Products

The import and export of highly technology-intensive and value-adding mechanical and electrical products is both the extension of technology trade but also the origin of service trade. Establishing competitive edges in mechanical and electrical industry and expanding import and export thereof have become the key incentive for many countries to develop economy and increase international competitiveness. Ever since the economic reforms and opening up policy, China's export value of mechanical and electric products has registered accelerated growth in the past four years and occupied half of the total export value as compared to only the tip of the iceberg in the long past. The continuous, stable and rapid growth of mechanical and electrical product export has contributed substantially to the healthy development of China's economy. For Zhejiang Province, the continuous and rapid growth of mechanical and electrical product export in recent years is encouraging but never sufficient to exempt all problems. As a matter of fact, some major problems do exist behind all these achievements, e.g. unreasonable structure of export products, difficulty in export promotion, vicious competition among companies for export, etc. So it is highly necessary to make proper guidelines, clear-cut strategic goals as well as practical and effective solutions to enhance the world-wide competitiveness of Zhejiang's mechanical and electrical products to settle such problems.There are four Chapters in this essay. Chapter one introduces the meaning of this research, relative international competitiveness research both domestically and abroad, the methods of research and the framework of the essay. Chapter two analysis the present condition and characteristics of Zhejiang's mechanical and electrical products exportation, its status in China's mechanical and electrical products exportation and in Zhejiang's foreign trade, the gap between Zhejiang and advanced provinces, the reason of the gap and how to bridge the gap by taking good use of the development environment and competitive advantage of Zhejiang's mechanical and electrical products exportation. Chapter three focuses on the competitive advantages of three main export products of Zhejiang's mechanical and electrical products, they are, automobile parts, hardware, boats and ships. Chapter four put forward the strategic goals, key points and policy suggestions to improve the international competitiveness of Zhejiang's mechanical and electrical products during the Fifteenth five-year-plan.The research draws a conclusion that, Zhejiang province must go by the principal of intellectual property rights and increase of corporate creativity, the way of opening-up and grow-up independently, the target of improving the international competitiveness of mechanical and electrical products and the final goal of quality and economic returns increasing of all the enterprises. It is believed in this essay that the following must be done now to enhance the international competitiveness of Zhejiang's mechanical and electrical products: firstly, great importance must be given to the...