JIA Telecom's 3G Service Development Strategy & Investment Analysis

Future Communication sequentially developing to personality, mobility, widebandlity, muti-services, it is time of renovation of mobile communication, and 3G brings endless imagine to communication consumer.The meaning of 3G is the third mobile communication, the 3G age is the multi-services &personality communications, especially expression in mobile data services.multi-services, multi-applications, and multi-terminations, multi-requirements are the important characteristics of 3G.As affected by technology system, consumption custom, charge, things are complicated problems which include market orientation, product exploitation, and service breeding in market of 3G. 3G brings historical opportunities to "jia" Company, and the investment decision of 3G project directly affects the future of "jia" company. This article will give a analysis report about 3G project investment and service development of "jia" company base on wcdma system of 3G technology.The article include six parts,the first part present the background of subject,significance of research,organical flaws of thesis and research measure;the second part present the theorys of market envioroment analysis,competition analysis,value investment analysis;the third part analysis the actuality of "jia" company,consider that the success or failure of 3G are depend on the strategy of service development and investment.the fourthly part dessertate the overall strategy,market strategy,service development strategy of 3G.the fifth part come down to market forecast and investment analysis,demonstrate the probability of I/V of 3G.The last part draw the conclusion of the thesis.