| With China' s entry of WTO and the aggressive marketing of it , out country' s coach industry are becoming competitive then ever before .The happening of some grand events make the perspective of the coach industry unclear, such as the restructuring of the state-owned enterprises ,the tranfer from chassis manufacturer to the whole car manufacturer ,the introduction of freign brand and the technology, the rapid rising of the private counterparts .It is a time full of competition, and being backward behind the others means not only being beaten but also being eliminated by the competitor. If so, the good business opportunities will slip away from the fingure. A single neglect will cause a missing of a good time.In such a competitive enveiroment , how can a enterprise work out a products stragety to maintain it on the orbit of its strategy targets in ordr tho comprehensively serve the operation system and maximize the benefits ?This paper will research for the reasons causing the up and down of Wanda Coach Corporation,Ltd .I will find out... |
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