| Chinese middle & small-sized manufacture enterprise is the national economy's important constituent and it is playing the more and more vital role. The network marketing is one marketing method that the enterprise with the aid of the Internet technology, by the new way, the method and the idea, effectively facilitates individual and the organization achieving their goals. How to well associate the enterprises and network marketing just is this article research content.The main part of this article is divided into four parts.The first part of this article introduced this paper research background, the practical significance and the research goal. It has analyzed present situation and the existed question of network marketing of the Chinese middle & small-sized manufacture enterprises.The second part has carried on the elaboration to the basic concepts of "Chinese middle & small-sized manufacture enterprise" and "network marketing", and has carried on the analysis to the relations between traditional marketing and the network marketing.The third part's analysis has aimed at the marketing environment in which Chinese middle & small-sized manufacture enterprises developing network marketing. It elaborated the influence that developing network marking had given to Chinese middle & small-sized manufacture enterprises.The fourth part is the most important content of this article. The author made a comprehensive analysis on a classical case that stated one Chinese middle & small-sized manufacture enterprise how successfully developed network marketing. The analysis involved this company's network marketing background, decision-making, operation and change and so on. On the basis, the author's deep-level-ponder that aimed at the Chinese middle & small-sized manufacture enterprises developing network marketing's practice. He proposed the concrete operation pattern that used by Chinese middle & small-sized manufacture enterprises to develop network marketing. Relating... |
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