Research About Operation Mode Of Mobile Comic

With the development of the whole information construction of China, mobile communication technology has made a rapid progress, and thereby the development of domestic mobile value-added business has achieved spectacular development in the past six years. As a kind of new mobile value-added business, mobile comic is one kind of multi-medium value-added business. Explore operation mode and development way of mobile comic is very important for feature development of MMVA in 3G time.This article compares operation mode and development experience of abroad mobile MMVA such as mobile comic. First it analyses threat and opportunity of mobile comic in macro-environment and industry-environment .Then it analyses existing problem in mobile comic operation mode, and indicates the key for mobile comic business development ,that solves the problem of industry chain mode and profit mode. Last it gives some detail development strategies on the beneficial business mode and price mode ,etc.The creation of this article is about the cooperation mode and profit mode of mobile comics.