A Study On Transnational Operation Patterns Of Travel Services

Along with the deepening of its open-door policy and sustained growth of economy, China's position is established as tourism giant in Asia and Pacific area. China's international tourism is keeping on a favorable developing tendency, which provides a well environment for Chinese travel services. With successfully attending World Trade Organization in 2001, more and more international famous travel services go into Chinese tourism industry under the guiding of transnational operation strategy, which bring Chinese travel services great impacts and challenges. And at the same time, Chinese travel services are becoming stronger, have a certain scale and practices of transnational operation.Under this situation that transnational operation for travel services is maturing in China, and scholars are conducting relative studies. On the basis of summarizing and generalizing the existing theories on transnational operation patterns of multinational corporations, the study selects two representative international famous travel services, Tourisisk Union International group in Europe and American Express Company in America as subject investigated, and analyses their transnational operation patterns. The study intends to enrich and consummate the transnational operation patterns theory of travel services, at the same time integrates its theories and practices.The study is based on relative theories of transnational operation, makes use of many methods, such as demonstration and specs analysis, history review and compare analysis, theory and policy study, and so on. Following analyzing TUI and American express's transnational operation practices, the study arrives at the revelations of travel services'transnational operation. Then, combining with the analysis and opinions about the current situation of Chinese travel services'transnational operation, the study points out the problems and reasons, and puts forward some countermeasures and advices for Chinese travel services using international famous travel services'experiences for reference.