Development Strategy Research For SHENZHEN YZ Advertising Company

YZ advertising company in Shenzhen is a medium-small sized advertising company. After several years development the company faced with the new development questions, the main performance is not ideal for development stagnating with the net profit level. With the competition violent increasingly, the enter of foreign capital's advertising companies , spring up of new media and increasing mature of people consumption, company must find the right direction and establish feasible development strategy.The textual research way of thinking regard the model of SWOT as the main line launches. Firstly, introduce research background, research meaning, research way of thinking and construction. Secondly introduce research situation of strategic management theory . Thirdly introduce YZ advertising company's general situation, analysis exterior environment and advertising industry to find it's market opportunity and threaten. Analysis the company interior resources condition and carries out the SWOT analysis by the synthesis of two . Finally according to the analysis result, Discuss the orientation of enterprise strategic choose and strategic plan implement.Through the research to stratagem of YZ advertising company, Hope that we can provide beneficial help to the operation and development of YZ company , at the same time, provide some beneficial reference to the medium-small sized advertising companies which similar to YZ advertising company.