A Study On The Strategy Of Defeng Chemical Industry Co.

Since entering the 21st century, China's social and economic has been growing rapidly, company management level also got a substantial increase in international standards, small and medium-sized enterprises comprise more than 99% of total of our Chinese enterprises. Strategic management as an important part of enterprise management, not only in large state-owned enterprises get attention and application, many emerging small and medium-sized private enterprises also explore the use of strategic management ideas and methods.The development of economic globalization, requires our enterprises accommodate competition at home and abroad, and make good use of internal resources and external opportunities to enhance competitive advantage of enterprises, enterprise development strategy research can be very good to solve issues.Defeng company is a medium-size enterprise which located in shandong dezhou, production of chemical melamine, melamine is a widely used chemical products in wood processing, plastic, coating, water reducing agent for cement, papermaking, adhesives, textile, leather, electric appliance, medical, flame retardants etc, product demand grow stably. As a medium-sized enterprises, in the development process we met many technology, capital and other general difficulties which other small and medium-sized enterprise also faced. Our company adopted some strategic thinking methods, gradually overcome the problems in the process of the development, generally kept the pace with domestic economy development.This article mainly research the Defeng company development history, present situation and planning, based on the theory of enterprise strategy management, analyzes main domestic industry competition situation, based on analysis of internal and external environment of company, use value chain and theory of competitive strategy make a comprehensive analysis of the existing problems in Defeng company, analysis with SWOT method and draft development strategy, then puts forward the measures in strategic implementation process.