The Gambling Analysis On Corporate Social Responsibility Of Our Country

The game theory mainly studies on deciding and selecting between different participants to achieve purposes by abstracting their complex realations, summarizing their conflicts and consistent of interests,and then constructing models. The research of corporate society responsibility (CSR) in our country is at the initial stage, and there are many problems in the process. The comprehensive conbination of corporate society responsibility and the game theory is a new attemptation. The course of corporate society responsibility belongs to the category of the game theory for it studies mutual function of decision between enterprises and all decision-making behavior subject : government, employees, competitors, consumers and environment. The purpose is to achive their balance.In the full understanding of corporate society responsibility theory, this thesis brings the game theory into the process of the performance of corporate society responsibility, makes ues of lots of analyzing methods comprehensively,such as game tree, game matrix, to analysis the strategy selection in the process of the performance of social responsibility among behavior subjects ,such as enterprises , government. The purpose of the present study is to prove all the behavior subjects'influence on the performance of corporate social responsibility, and analyze the internal causes that the enterprise in our country are unwilling to perform the social responsibility initiatively. Thesis is consist of two parts: theorietical analysis and case analysis. In which the theoretical part includes five parts :enterprises and government, enterprises and employees, enterprises and competitors, enterprises and consumers and enterprises and the environment, case analysis includes SanLu milk powder.Based on these analysis,it can be safely got the conclusion that the strategic selection of the government, employees, competitors, consumers and the environment has an important effect on the performance of corporate society responsibility performance. There are many reasons which can cause company not want to perform responsibility activily, the insufficiency of local government supervision , lack social supervision and the intervention of central government, and no trinity regulatory model of the local government, social supervision and the central government,the weak consciousness of rights of employees and consumer, the insufficiency of legal system; The public property social production, namely "free-riding" phenomenon; Short-sighted enterprise of chasing the short-term interests and neglecting the long-term survival, etc.