Performance Appraisal Study On Network Marketing Products For Civilian Use Of China Aerospace Times Electronics Co., Ltd.

Nowadays, modern network technology and communication technology which are on the basis of Internet have developed rapidly and applied widely. The internationalization and information of the global economy will be the distinct characteristic and trend in the new century. Today, we have stepped into network economy times, the appearance of the computer network not only greatly changes our life style but also has tremendous effect on the marketing. The enterprises all around the world are studying how to develop new generation marketing--e-marketing in order to adapt new characteristic of people's consumption in network times.Contribute to the conclusion and improvement of network marketing for the China Aerospace Times Electronics Co., Ltd, this paper clarifies the definition of the network marketing, elaborates the basic theories, and compares the domestic network marketing situation with the one abroad while explaining the problems network marketing in our country. Through the research on the domestic and international network marketing and its performance appraisal, this paper sets up the network marketing performance appraisal index system along with Analytic Hierarchy Process (AHP) and the fuzzy evaluation to achieve an adapt for domestic circumstance. It combines with the basic principle of Analytic Hierarchy Process (AHP) and the fuzzy theory and applies the evaluation system to the China Aerospace Times Electronics Co., Ltd as well as conclusion analysis in addition.In order to put the whole theory into practice, this paper not only theoretically construct the appraisal system and operation methods on the domestic enterprises'network marketing, but also provide the case analysis to vividly demonstrate the whole procedure of how an enterprise build its appraisal system, choose appraisal method and design the operation steps, which definitely prove its practical significance.