Research On The Influent Factor Of Travelling Decision-making Of Metropolis Resident

With the development of society, tourism with the oil industry and automobile industry has been listed as the three major industries of the world. Many province, city, district of China have taken tourism as the pillar industry and the leading industry, and implemented the Tourism Development Strategy of the government's leading.As the rapid development of the tourism industry, and the promotion of its position in the national economy, the academic researches on the tourism industry and the tourism phenomenon have become more comprehensive and thorough. The research on consumer decision-making is a hotspot and focus. But the existing researches are mostly the qualitative research on the decision-making process and the influent factors, lack of the theoretical models and data support. Meanwhile, they are mostly for the more developed regions of the political, economic and tourism, lack of the research on the representative city of the domestic residents living. Therefore, on the basis of filling theory study, this paper takes the city of Shenyang as the research object for the first time. The results will be more meaningful and value for the practice.Begin with the consumer decision-making process theory, this paper has presented the influent factors of the every stage of the traveling decision-making of metropolis resident basic on the classical literature and the characteristics of Shenyang, and then, makes an empirical study by the survey of Shenyang residents. The results are as follows: during the tourist decision-making process, understanding the requirements stage is mainly affected by recommendation and word-of-mouth around them, the model behavior and decision-making groups; the travel information collection stage, residents are more concerned about the availability of information; the tourism option evaluation phase, residents are more concerned about that whether the tourism destination have special tourism projects, and whether there are other tourism resources; the final decision-making stage, the decision is limited by the time and cost of the resident, and the second marketing plays an unimportance role.