Study On The Factors Of Older Products' Demands

With the increasing aging population, older products are increasingly affected by social attention. However, the current supplies of old age in the early stages of development, the development and promotion of the implementation process there are many specific issues. In this study, elderly people in Hebei Province, Shijiazhuang City, the research object, the properties of the main characteristics of the elderly aged demand for categories of products aimed at older products for the complete concrete of Hebei Province, the strategy proposed. The study used survey research methods. First, under the old demand theory, this research model was constructed and operated in the variable on the basis of the proposed five hypotheses. Secondly, based on assumptions designed to collect questionnaire data and test hypotheses through statistical analysis. Questionnaire mainly composed of two subscales, including the elderly property characteristic variables and the demand for older products table. Through item analysis, exploratory factor analysis and reliability test, carried out the questionnaire validity and reliability evaluation. Data from the Eastern Shiqiao Shijiazhuang, Xinhua District, Yu Hua District, Chang An District, New District of the elderly population, the survey data analysis and hypothesis testing process mainly used descriptive statistical analysis, ANOVA, correlation analysis, statistical analysis methods.Study found that health care needs of the elderly supplies the most pressing needs of older products, followed by the demand for cultural goods. Extent of the health of the elderly aged demand for health care supplies were negatively correlated; the elderly and the elderly themselves the extent the demand for daily necessities, a significant degree of influence; older items on the psychological perception of the elderly aged demand for spiritual and cultural products significant impact; old items preference to the elderly and the demand for daily necessities, old age is positively correlated; elderly people's economic capacity and the demand for elderly health care supplies, a positive correlation between the degree. Also found gender, marital status, daily necessities for the elderly have significant impact; age and needs of elderly health care supplies, a positive correlation between the nature of work, level of education of the elderly spiritual and cultural products have a significant impact...