Research On The Construction Of HaiNan Cultural Tourism Industry

Known as the most potential way of tourism in 21th century, cultural tourism is an important part of the tertiary industry. While boasting rich cultural tourism resources, Hainan province is at the early stage of cultural tourism development. Based on the research achievements in this field home and abroad, the present paper tries to make an analysis of the only island province Hainan to put forward some strategies to help its cultural tourism development.The present paper can be divided into six parts:in the first part, the author makes a brief introduction to the definition and features of cultural tourism and its theoretical foundation, and illustrates the significance of cultural tourism development to the whole tourism industry; in the second part, the author makes a classification and assessment of cultural tourism resources in Hainan using the analytical hierarchy process; in the third part, by researching the potential clients, the tourism reception capacity, the tourism product development and the tourism infrastructure instruction, the author analyzes the developing situation of tourism in Hainan with the SWOT and finds out its advantages and disadvantages; in the fourth part, the author tries to put forward some developing ideas and developing focuses of cultural tourism in Hainan province; in the fifth part, the author focuses on the cultural tourism construction in various aspects in Hainan province and tries to put forward some developing strategies; in the sixth part, the author tries to help set up a security system there from the perspective of organization, policies, funds and talents, etc.Finally, in the conclusion part, in connection with the newly announced plan "international tourism island", the author makes some prospects for the development and construction of cultural tourism in Hainan province in the new social situation.