Study On GZ Mobile's Full-Service Operation Strategy Of Developing IT Industry

With the issuance of 3G licenses, China's telecom industry through restructuring and integration, culminating in qualification with three full-service carriers separate categories of the situation. China Mobile, China Telecom and China Unicom, are able to operate based on fixed and mobile voice services, Internet services and other value-added services. Business integration will inevitably bring new competition, competition allows customers full service for service operators to provide capacity and operational requirements become higher. As ever with the vigor and occupy the field of mobile network operators monopoly of China Mobile, the advantages of the previous focus on mobile information services, fixed-line business operations for the lack of mature experience and client resources, the accumulation of experience with fixed-line Accumulation of solid China Telecom and China Unicom than in the new competitive environment, mobile users face the threat of being carved up resources, and monopoly fixed-line competitors is difficult to quickly shake the short term. In particular, the regional market in Guangzhou, Guangzhou Mobile faced with the problem facing the mobile communications group focused on reflection and microcosm of the problem. Especially in the IT industry in Guangzhou, the original operator Telecom and China Unicom customers with the industry has become natural, solid relationship, Guangzhou Mobile to develop full-service information, is bound to give priority to focus on the development of IT industry status and information needs in order to form a synergy advantage. However, the basis of weak industry clients, lack of full-service IT industry, success stories, the role of backward fixed-line business, making the IT industry, with the cooperation of customers, there have been many problems.By analyzing the Guangzhou area of information technology IT industry, development status, and comparatives analysis of Telecom and China Unicom for the full-service IT industry, strategic positioning, product and service-oriented changes, understand the IT industry operators, the demand for products and services, in order to find moving in the IT industry, the Guangzhou-wide business development problems and the status of the advantages and disadvantages. Finally, comparatives analysis and empirical analysis, based on the concluded and Guangzhou in the IT industry, the whole mobile business development ideas and feasible strategy to the next step.By focusing on research in the IT industry in Guangzhou, how to move the whole business development, not only for the future in-depth coverage of Guangzhou, Guangzhou Mobile IT industry, access to business co-operation is significant revenue, but also be able to move in the other key segments of Guangzhou industry to provide strategic information, and eventually hope to move on the future of the whole business of Guangzhou Development Plan to provide innovative ideas and effective reference.