The Research Of Patent Competitive Advantage About ABC Bus Company

With the high speed development of economy, in the era of knowledge economy, enterprise, if wants to be able to survive and develop during the competition, it must gain and maintain the patent competitive advantage. Patent due to its characteristics of value, scarcity and difficulty to imtate, become the unique resources of enterprise. Patent is a tool of an enterprise to obtain and maintain the competitive advantage. The patent applications quantity of our country enterprise is increasing rapidly, but the issue of how to use the patent competitive advantage in order to maintain the enterprise's competitive which the enterprise to face, this is the significance which this article studies.Based on the theory of competitive advantage and patent competitive advantage, analyzes the use of different patent object on competitive advantages, then expounds the connotation and formation of patent competitive advantage. In a certain period, in order to achieve the purpose of market advantages station and high profits, the enterprise through the patent of creating, occupancy and operating gets a much more better situation than the competitors is patent competitive advantage. Under the classification of patent competitive advantage, it advances the several forms of patent competitive advantage. Based on the above basic theories, through the analysis the patent competitive advantage of ABC Bus company and the contrast analysis of the Brilliance Jinbei Bus company, and points out that the issues about ABC company on patent competitive advantage and the reasons on causing the above problems. Then put forwards the countermeasure about how to ascend ABC Bus company's patent competitive advantage. It is a suggestion of improving market share and maintain distinctive competitive advantages in the passenger car industry.Patent is an exclusive knowledge asset of enterprises. The patent development should be strengthen and occupancy should be increased. Through the operations management make the patent competitve advantage more prominency, thus brings sustainable competitve advantage.