Marketing Model Transformation And Evolution Of Human Resource Management Practices

Along with concentrating on their earning model, the companies need to get more core competition. Many studies prove that human resource is an important source of company core competition. Under the current complex and constantly changing environment, human resource plays an important role in improving the companies'competition and maintaining their advantages. The human resource management practice's evolution path is little studied, so the paper use case study to investigate how the company adjust human resource strategy, change the organization's genome structure, and build the core competition.Guangdong Haid Group Co. (Haid) defined itself as serving company to respond to the terminal client's need from 2006. Haid's rapid growth, serving for the end and―technology plus business model‖raise the writer's interest.The paper sets Haid as an example and absorbs the Pan Shanlin's research model using western thoughts to study Asia case. It answers how the human resource management practice should respond to the problems in building the serving marketing system under the marketing model transforming background. From the perspective of human capital, the Lepak & Snell's theory model is introduced to make the potential analysis, and it is found that the differences exist between Haid's salesman value and proprietary. According to AMO(Ability, Motivation and Opportunity) model and organizational gene theory, the human resource management practice's dynamic evolution path after the marketing model is discovered. To coordinate with marketing model transformation, Haid changes―staff ability‖,―staff motivation‖and―staff chance‖genomo structure and successfully builds the core competition.The conclusion include: (1) the company's potential continuing competitive advantage is from the investment to staff knowledge and skills; (2)the human resource proprietary improves the company's core competition; (3) marketing model transform is the result of outside driving factors stimulating inside driving factors; (4) the human resource system evolutes from―controlled‖to―promised‖; (5) the company gene reconstructing promotes the marketing model's transform.