Study On Sustained Development Strategy Of Jilin Oil Field Thermoeletrical Plant

Today's world is the world in changing, China today is reforming. Electric power industry is the foundation of the national economy industry and important public utilities, with the development of economy depending on power more and more high, electric power industry development is becoming more and more important.Since the late1980s,electricity market reform has been developed characterized by introducing competition mechanisms worldwide, the environment of our power market is changing, including plant network separation, bidding strategy, mechanism reform with heat to determine electricity.How to survive and sustainable development in this transformation environment is very important for every electric power enterprise .As jilin oilfield self-provided power plant, the challenges from power market reform are enormous. Jilin oilfield thermal power plant has the following characteristics. unit capacity is small, automatic degree is low, operating costs is high, the economy is lower than similar power plant. Meanwhile coal prices continue to rise, increased cost pressures. And power plant establish soon, workers lack of experience , talent not promptly added. Jilin oilfield thermal power face the pressure from market competition,and low competition ability of internal resources. so we must take effective measures to improve the economic benefit and competition ability, this is very important and difficult.Enterprise strategy is the overall plan for long-term survival and development.when it face the intense changes, severe challenges for business environment. This paper through researching jilin oilfield thermal power enterprises.under the forming of the new market competition, introduc strategic management thoughts,of empirical enterprise development strategy in the, pattern form premise, make enterprise strategy.First,based on the clear background and question, analyse the advantages and challenges of jilin oilfield thermal power plant,formulate the necessity of enterprise development.Then the paper analyse the various factors of external environment, internal environment in plant. and using SWOT "analysis, analyse the advantages and disadvantages of plant, making enterprise development strategy,determine the core business orientation, t he key to the long-term development of the plant is that insist fast growing business on heating.At last,the paper make strategy implementation scheme according to the strategic objectives from the following several aspects: human resources management, operations management, security management, equipment management, financial management, enterprise culture and so on,then make the concrete measure. These measures laid a foundation having competitive advantage for the enterprise in future market, thus make long-term economic benefits.CHP(combined heat and power) enterprise in power market is a growth industry. Enterprise strategic choice and implementation has its particular characteristics of environmental conditions. According to the development of enterprise own capacity, the strategy will be adjusted corresponding market environment.Then the enterprise will become capable and efficient modern enterprise that adapt to the market environment,and suvival and develop on the electricity industry.