Research On Marketing Strategy Of YK Thermal Power Plant

As more and more importances have been attached to Enviromental Protection day by day,it has become the main subject for China’s energy development to make energy green,effective and cyclical to use.Therefore,the thermal power plant,which rely on coal as its main power to produce electricity,is between a rock and hard place.On the one hand,enterprises that use new energy mushroomed compressing profit space of traditional thermal power plants,in a further may.On the other hard they’re limited to market economy and the rising prices of the coal also makes it harder to develop.In this paper,the YK thermal power was taken as a typical case,which is an old and traditional power plant in Liaoning Province,And we analytes its present condition,culture,management,the problem left behind and the sequential opening circumstance one by one.As last,we found 3 crucial points that have limited its own development,At first,the setbacks from the big environment that appeals for low-carbon green in a hard way leading to the side effects inevitably of differing degrees.All around the nation.Next,the heavily old and aging Installation equipments make it easy for accidents to happen.Lacking of hard ware equipments and all the above restrict YK thermal power’s development in the long term.Then,enterprises are going through a special moment,when the new replace the old,the key production departments are temporary shortage resources are not divided in overage.ALL these problems exist,in varying degrees,resulting the disorders when enterprises carrying out the key aspect of power generation,when they marketing and so on,Thus,enterprises are out at elbows when doing marketing.In this article uses marketing,4PS marketing theory and SWOT analysis method by using YK thermal power’s production,price.Place,Promotion,Political force,Pubic Relations and lots more as the pointcut.Finally,we extracted the main idea,and that is playing up strengths and avoid weaknesses and setting each and every opportunity.three are pushed out as the following.Firstly,through the edge of one of the National top five hundred enterprises,YK thermal power has the glorious history and good public praise,which present this old and traditional turbine generator’s splendid techniques and talents,Secondly,By solving the problem of the old and aging equipment,controlling the costs of transporting coal at electricity market,and making good use of the resources,we can reach the ultimate goal to make the Marketing of YK thermal policies enacted by National Energy Board and the Environmental Protection Administration,down to date,making good relationship with local government,the media and the brother enterprises in the area,seeking the ever found opportunity to gear up for summer power consumption peak,grasping the chances and making efforts at the right time also contribute to achieving the more benefits making goal.