The Study Of The Competitive Strategy On The SJZDF Heat&Power No.1 Plant

At present, the electricity industry of our nation basically forms the situation that "power plant and the electric net going separately, running through price competition". The SJZDF heat&power No.1 plant is an old power plant. How to grasp opportunity in the market competition, to show it's strong points and hide it's weaknesses, to formulate down a rationalize competitive strategy, in order to guarantee competitive advantage for the transition period out of order.Based on the theoretic research, firstly, PEST analytic approach, five kinds of competition strength models and external key elements of Porter's appraised matrix (EFE) are used to analyze and appraise the macroscopical environment, industry environment and competitive strategy of the SJZDF heat&power No.1 plant. Secondly, this research uses internal key element appraise matrix to carry on a comprehensive appraisal to the internal environment of the SJZDF heat&power No.1 plant, pointing out that there are both the advantages and the existing inferior position. Thirdly, based on the analysis of inside and outside environmental, the research makes a reservation to development of the SJZDF heat&power No.1 plant. Thought SWOT analysis model and using the quantitative strategic planning matrix (QSPM) to analyze the competitive strategy, the research points out that the plant should adopt the cost leadership competitive strategy. At the end, considering the two main factor affecting the cost of heat&power plants which are capital quality and management, this thesis brings forward six measures for the SJZDF heat&power No.1 plant to carry out the cost leadership competitive strategy including to emphsis management for fuel and material supply; underscore the cost management; to enlarge the scale of units;to enforce the Total Quality Management; to construct organization; to push advanced human resource management. Establish own advantage on capital and management, according to the character of company production to strengthen the control of MIS and the risk, for ensuring the cost leadership competitive strategy.The SJZDF heat&power No.1 plant implement cost leadership strategy, it can effectively resist threaten, grasp opportunity, promote level of the plant management. It lays a good foundation for the plant continuing development.