The Study On Enterprise Culture Construction Of Industrial Bank CO., LTD

At present, every country takes more and more seriously to the construction of enterprise culture, in America, Japan, as a representative of the developed country has already taken enterprise culture construction as the most prosperous factor that keep the main power. Under the background of the economic globalization and knowledge-based economy, excellent enterprise culture is not only a kind of advanced management idea, but also the part of the enterprise management. In the increasingly competitive today, the competition among banks is not only the product competition, marketing competition, management of the competition, but the competition of the enterprise. Enterprise culture is the elements combination that throughout the whole process of enterprise development and is different from other enterprises, in final it is an enterprise owned mode of thinking and behavior which is different from other enterprise. The enterprise culture is the enterprise believes in and attaches various to the practice value idea, in other words, the enterprise believes in with the initiative and in the practice the true implementation value idea. The enterprise culture is mainly through spiritual and the cultural strength, from the management in-depth standard enterprise's behavior, serves for the realization enterprise's goal. The enterprise culture construction only has passes through to the enterprise developmental strategy, the management and so on the entire process, can effectively promote the enterprise overall quality and the economic efficiency, the social efficiency enhancement.As the core of the economics, the finance enterprise culture should stand in the front of the advanced culture, meanwhile, the enterprise culture construction of Industrial bank CO., LTD, also should frequently persist manifests the direction of advanced culture. Industrial bank's enterprise culture determines its public image, social position and orientation, in a way, the enterprise culture construction determines the competitiveness of the Industrial bank.Industrial bank's enterprise culture construction is the measures and the research work that Industrial bank with targets and plans to determine the enterprise value and value goal, to cultivate enterprise spirit, to set up the enterprise ethics, to carry out various cultural activities, to arouse the enthusiasm of the employees, and also to improve staff quality. The building of enterprise culture is the needs of the Industrial bank's development and the competition between the banks, but also the need of the rapid development of the age.Based on the comprehensive discussion and overseas relevant enterprise culture theory and practice on the basis of experience, through literature comprehensive analysis and empirical research methods, this article analyzes the influence of enterprise culture on Industrial bank. Through the analysis of the present situation and the existing problems of Industrial bank's enterprise culture, this article constructs the framework of Industrial bank's enterprise culture, and puts forward some suggestions. It also provides an idea for Industrial bank's enterprise culture construction.The result of this paper has certain theoretical meaning and practical meaning. Its theoretical significance is compensated for the current research of Chinese commercial Banks enterprise culture construction; And its practical significance are these findings can strengthen Industrial bank's current enterprise culture construction and to improve the Industrial bank ability to adapt to the development of market economy, it also cultivate its creativity and initiatives, and help to get success in the fierce market competition.