Research On The Enterprise Culture Construction Of Bank Of China Handan Branch

The Bank of China Handan branch is a two level branch affiliated with the Hebei branch of Bank of China.Before,Handan branch is the top of Hebei province in the total amount of deposit and loan,the number of personnel,the number of outlets,the operating efficiency and the status of the same industry.But at present,due to the comprehensive influence of various factors,the work of Handan branch is stagnant,the speed of development is obviously lower than the average level of the whole province and the local industry,and the overall management work is in a difficult position.How can we fundamentally improve the core competitiveness of Handan branch and enable to continue to achieve good and fast development,which is a practical problem of the Handan branch,especially the core of the leadership.Enterprise culture construction is the intangible assets of the enterprise and the key factor to improve the core competitiveness.In order to be invincible,The Bank of China Handan branch should establish unique corporate culture system.Through using the literature,interviews,questionnaire,the paper study the enterprise culture construction.Through analyzing the operation situation at home and abroad and the questionnaire results,the paper points out problems of Handan branch in enterprise culture construction,mainly includes material culture construction,system culture construction,behavior culture construction,spiritual culture construction and so on.Then,according to the existing problems,the Handan branch respectively put forward solutions.At last,the paper designs four aspect of enterprise culture construction,mainly includes spiritual culture design,behavior culture design,system culture design,and design material culture design.According to the exploration of the cultural construction of the Handan branch,this paper deeply thinks about the advantages and disadvantages of the two level commercial banks,and accumulates valuable experience for the promotion of enterprise culture construction in the whole province.