Research On SMES Expend International Market Based On E-CRM

With the continuous development of global economic integration, China and the world economy as a whole, our country economy rapidly, China's small and medium-sized enterprises in the national scope is rising quickly, have an important position in the economic development and social progress. However, with the Internet as a representative of the rapid development of information technology, and under the impact of recent global financial crisis, With the SMES of Small scale, the financing difficulties, lack of talent in china, in the international market development are faced with a serious crisis.Accelerate the transformation. Improve enterprise's production capacity, improve the management level and market competitiveness, s the problem of small and medium-sized enterprises in China urgently needs to solve. As Emerging industry. E-commerce provided refuge to small and medium-sized enterprises, the customer relations management of the enterprise is in sale concept to appear in the process of transformation set a vane. In the network economy condition. E-CRM urging enterprises to continuously improve sales and customer service, applicate advanced information technology, improve process automation degree of the link, reduce cost of sales, shorten sales cycle, expand market opportunities. E-CRM implementation can promote the enterprise organization management in enhancing the working efficiency, effective use of customer resources to avoid the loss of customers, increase customer satisfaction, improve the management of the enterprise decision-making level, to increase profit increase the competitive power.This paper points 6 chapters study Chinese SME international market development of E-CRM strategy. The first chapter is preface part mainly elaborated that the study of purpose and meaning is also given in this paper, the literature review. Chapter 2 is overview part, mainly describes E-CRM and SME international market development of basic theory and the status quo, The third chapter first presents a medium-sized foreign trade enterprise of successful cases, through cases obtained E-CRM is small and medium-sized enterprises in China international market development of effective way; The fourth chapter from basic E-CRM three models, and summarizes the study on the suitable to China's enterprise of small foreign trade of E-CRM mode, and the value chain established on the basis of the new model. The fifth chapter of policy is part, elaborated on China's small and medium-sized enterprises to develop international market application E-CRM when the problem that should be paid attention. The sixth chapter is closing, to the article summarized.According to the current situation, the small and medium-sized enterprises developing international market integration into the world economy has become an inevitable, if of small and medium-sized enterprises in China with the past or conduct production activity using marketing mode in the international market to fight, obviously doesn't work. Small and medium-sized enterprises in international marketing strategy to develop international market when the transformation become extremely important, this also is the article will emphasize E-CRM in international market expansion to the important role of reason.