Research On Network Marketing Strategies In International Market For Small And Medium-Sized Enterprises In China

From the late of last century, with the rapid development of IT industry, the Internet connects every corner of the world. The wide application of Internet not only brings great convenience to our study and lives, but also produces enormous impact and influence on the traditional commercial operation.The economy of 21st century is the cyber economy, which is the global, customer-oriented, democratic and informationized. Under this circumstance, great changes have taken place in the marketing system of enterprises. Online marketing, the innovated marketing pattern, brings new competitiveness and valuable opportunities to the enterprises on one hand, and produces enormous impact and influence on the other hand.In today's globalization of economy, the numerous competitors from all over the world make domestic enterprises face more and more violent competition. China's enterprises can only welcome the challenges and great pressure, participate in international competition positively and alter to the global marketing strategy so that they can win and keep the competitive advantage of sustainable development.How to promote Chinese enterprises to network marketing in the international market, many experts and scholars put forward many views, but less about how to develop network marketing of the small and medium-sized enterprise in the international market. Small and medium-sized enterprises in China are in important socio-economic status, but also in some areas belonging to vulnerable groups. In this paper, small and medium enterprise, the international market and network marketing are defined; the current situation and environment about network marketing of the small and medium-sized enterprises in China in international market are analyzed. According to the principle of network marketing and the actual situation of China's small and medium enterprises, this paper puts forward network marketing strategy in the international market and the plan of establishing the international network marketing system of the China's small and medium enterprises. Hope that it is useful for them in the globalization of competition.