The Promotional Effects Of Movies And Televition Media On Tourism Areas

Nowadays, following the increasingly intense competition of tourism market, market promotion of tourism gradually manifests its enormous effects on the sales of tourism product and becomes the massive key to affect the rise and fall of domestic tourism.Many scenery areas use movie and television media propagation as a major method and channel of promotion to enhance the popularity of the areas as well as the economic benefits. The paper analyzes the present situation of domestic tourism and scenery areas, through which the paper questions the promotion method most domestic scenery spots adopt. Also, the paper defines the concept of movie and television media in details and creatively classifies the media, above which the paper describes the characteristics of the new video media. Further more, the paper induces the conscious and unconscious shooting in movie media and the propagation effects of TV plays, the advertisements, the columns and activities of television media through the influences the media casts on audiences, the propagation characteristics and effects. The paper also further studies the basic theories, specifically classifies the audiences and emphasizes the major influence of movie and television media on tourism market.The paper uses The Window of the World in Changsha who promotes itself through Hunan Economic TV as a sample to conduct the investigation. The Window of the World in Changsha started practice in 1997 and its economic benefits gradually decrease since then. In 2003, The Window of the World in Changsha relied on Hunan Economic TV to manage its business, by which the park turned the scale progressively. The paper analyzes and compares the daily average quantities of tourists of The Window of the World in Changsha in 2003,2004 and 2008 and controls the movie and television activities each month, discusses the effects of movie and television media on the basic of tourism benefits brought by different watching population. A survey of 500 questionnaires was conducted to investigate the effects of people from different age and occupations in order to horizontally and vertically analyzes the promotion function of movie and television media on scenery areas. It is concluded from materials above that the shooting of local situational plays and excellent local TV selecting show always greatly enhance the popularity of scenery areas and bring much profits. Meanwhile interest oriented TV real person show fascinates most tourists. While some non-famous, low audience rate and lack-of-star TV plays are poor on bringing profits. Also, for movie and television media is not affected by dull and in season, the scenery areas may take the advantages of the media to overcome the shortage of greatly influenced by periods. To propagate themselves through movie and television media in dull seasons, especially through some long-time media activities, the scenery areas can prolong the staying and excursing of tourists, from which the scenery areas would ensure their average income of the year.At last the paper gives out several suggestions to scenery areas that mainly rely on sightseeing tour and less developed scenery areas to apply the optimal method of movie and television media and movie and television media corporations. The paper also inspires operators of other scenery areas to promote the development of the area as well as the brand image.The paper preliminary concludes and surveys the promotional effects the modern propagational method-the movie and television media casts on the new-generation scenery areas through the cognition of the particularities of tourism products and the doubting of traditional promotion method. To help scenery areas to maximally develop through movie and television media, the paper induces some available movie and television propagation method in the promotion of scenery areas and serves as a guideline of the tourism promotion.