The Research On Achievements Appraisal Of Television Media Organization Based On BSC

The achievements appraisal of television media organization is the analysis and the judgment of television media organization's comprehensive influence in certain time,under the premise of making the organization development goal.As a result of the television media organization's particularity in our country, carries on the achievements appraisal to our country's television media organization, must pay attention to its economic efficiency, and must also consider its political benefit and the social efficiency. However,in the actual operation, many television station still regard the viewing ratio as the most important,perhaps the only achievements appraisal indicator.This kind of TV investigates is too simple,which cannot reflects wether the television viewer like the program or not clearly,and cannot reflects the television media organization's achievements comprehensively.Balanced Scorecard is a kind of appraisal system,which evaluate the finance and non-financial achievements of company's strategy management from four aspects.It contains the finance,the customer, the internal flow and studies and grows of four dimensions,as well as the corresponding achievements appraisal indicator. As a kind of more comprehensive,more objective and more scientific appraisal system,Balanced Scorecard has already utilizes in the enterprise,many governments and the non-beneficial organizations,and has made certain progress.The television media organization is a one kind of compound organization may also profit from the successful experience,which utilized in the Balanced Scorecard of enterprises and many governments and the non-beneficial organizations, what can strengthen own management, raise the organization operation efficiency.The four dimensions of Balanced Scorecard are not one invariable.Considered the particularity of achievements appraisal in the television media organization,we can increases the political benefit and the social efficiency on the foundation of its original four dimensions (finance,customer, internal flow as well as study and growth),carries on the comprehensive appraisal from six dimensions to the television media organization politics,the economical and the social aspect's achievements. When establish the achievements appraisal indicator system of television media organization,we should follow the principle,which is serviceability, feasibility,systematic characteristic,qualitative and the quota unifies,design Scientific and reasonable appraisal indicator, enables its to reflect the real operation state of television media organization appropriately. The application of Balanced Scorecard is a long-term and complex project, may encounter many kind of problems.The television media organization have to solute this through raising superintendent's management level and the skill,consummating information system unceasingly, enhancing the enthusiasm which the whole staff will participate,saving the cost in many ways and so on.