The Study On The Movie And Television Product Placement Of Our Country

The first product placement of our country appeared in 1992,It has 24 years,The mineral water bottle of bai long implanted in the movie “Stories From The Editorial Board”,which is directed by Feng Xiaogang.opening a new era of China’s product placement.The State Administration of Radio has issues an order about restricting advertising in 2011, The traditional advertising market has serious impacted by this measure.In addition,with the explosive increasing of our country’s box-office sales and the television ratings,advertisers and the advertising company put more emphasis on integrating brand and product to the movie,teleplayand and the television programmes.But comparing with the overseas advanced chain of product placement,our country’s product placement is still in its infancy,existing problem of such advertising, single expression form,commercial and absence of relevant laws and so on.This article put hand on the integrating circumstance of our country’movie,teleplayand and the television programmes,combining the current problem,the feature of native product placement and the carrying on the New Advertisement Law,striving to finding some effective and useful experience for the development of our country’s product placement.