Researches On The Forming Mechanism And The Influences Of The Tourism Bubble In Zhangjiajie

In tourists destination,to popular tourists the existence of tourism bubble is objectively; the concept of the tourism bubble is the destination area in which tourists stay in. The tourism bubbles can be divided into three types:which are tourist bubble, tourism industry bubble and tourist destination bubble. The tourist bubble is the destination area which is perfected by popular tourist; The tourism industry bubble is the destination area which is involved into travel agency or other tourist service company's product; The tourist destination bubble is the area which is established by destination government want provides for the populace tourist. To study the tourist bubble, the tourism industry bubble and the tourist destination bubble in one destinaton,is a important way to diagnoses existing problems.Zhangjiajie is a new tourist's destination, which developed since China begins reform and open. Want through last more than 20 year's development, now Zhangjiajie is a famous destination in home and outside, there is famous Wulingyuan scenic spot and other more than 30 satellite scenic spot. But,at present the tourists distribution among different scenic spots in Zhangjiajie's is serious non-uniform, in the past holiday the popular scenic spots always very crowd, it was not tourists enjoyed the scenery,but scenery was submerged by too many tourist; at the same time, other scenic spots in Zhangjiajie,for example Helong museum,Jiutian Cave and so on,there were very few tourists.In view of the problem now exist in Zhangjiajie tourists'destination, this the tourism bubble theory, conducted investigation and study problems from three angles:tourist bubble, tourism industry bubble and tourist destination bubble. At last, fund tourism industry bubble is the key factor which affects Zhangjiajie tourism bubble form. The existence of tourism bubble has its positive significance, provides the bright destination image for the tourist, simplified tourist's decision, improves the infrastructural facilities in tourism bubble and laid foundation for region developments in future. But the tourism bubble in Zhangjiajie also have many negative effects:Too crowd in some scenic spots tourist, is seriously affect tourists'traveling experience; cause the life of scenic spots in destination polarization; worsen the ecological environment in tourism bubble; if there is develop new scenic spot in the destination the threshold often excessively high;Set off unfair competition between different scenic spots; affects the development in destination harmoniously.Generally speaking, now, the existence of Zhangjiajie tourism bubble is more disadvantage than advantage.