Research On Management Countermeasures Of Zhangjiajie Wulingyuan-Tianmen Mountain Tourism Areas Based On Tourist Portraits

Taking Zhangjiajie Wulingyuan-Tianmen Mountain tourism area as an example,this paper uses a combination of quantitative and qualitative methods and indicators,such as literature analysis method,qualitative research method,rooting theory,first place index,and geographic concentration index,to construct and analyze two dimensions of tourist attribute portrait and tourist emotional portrait by collating relevant literature,collecting Baidu index and tourist online review data,and using Zhangjiajie Wulingyuan-Tianmenshan tourist area tourist portrait and characteristics,and based on this,proposed countermeasures to improve the management level of Zhangjiajie Wulingyuan-Tianmenshan tourist area,and came to the following conclusions.(1)The portrait of tourist attributes in Zhangjiajie Wulingyuan-Tianmenshan tourist area is mainly portrayed from three characteristics: gender,age,and region.In terms of gender,the ratio of men to women in the Wulingyuan-Tianmenshan tourist area in Zhangjiajie is close to 1:1,with a more balanced distribution,in which the proportion of women in Wulingyuan Park is higher than that of men,in contrast to the proportion of men in Tianmenshan Park,which is higher than that of women;while in terms of age,tourists are mainly young and middle-aged,especially those between 20 and 39 years old,accounting for 69.72% of the overall;in terms of the place of belonging,Wulingyuan-Tianmenshan tourism area tourism source market structure is normal and appropriately concentrated,with a high degree of diversification of the source structure,and tourists are mainly distributed in East and South Central China.(2)The emotional tendency of tourists in Zhangjiajie Wulingyuan-Tianmenshan tourism area,positive emotion accounts for 41.09%,negative emotion accounts for 42.29%,neutral emotion accounts for 16.62%,and the negative proportion is higher.In terms of the intensity of all types of emotions,the general degree is dominant.It means that Zhangjiajie Wulingyuan-Tianmen Mountain tourist area tourists emotion positive emotions and negative emotions half,where negative emotions are slightly redundant with positive emotions,but the intensity of emotion is not high.And tourists’ concerns include scenic tourist resources,weather,price,time and other factors.(3)By coding and analyzing the negative comments in tourists’ online reviews to construct a negative emotion perception model,we found that there are mainly 13 aspects in the operation and management of the Zhangjiajie Wulingyuan-Tianmenshan tourist area,which are ordered by the number of reference points as follows: problems of tour facilities,secondary consumption,poor staff service,unsound infrastructure,long queuing time,tour poor order,high ticket pricing,safety hazards,inaccessibility to concessions,poor sanitary conditions,unreasonable routes,lack of humanistic care,and poor emergency response capability.(4)Based on the attribute portrait and emotional portrait of tourists in Zhangjiajie Wulingyuan-Tianmenshan tourism area,this paper puts forward 8 suggestions,such as strengthening the digital construction of scenic spots,Enrich the type of tourism products,further developing the source market,strengthening the publicity of scenic spots,improving the infrastructure construction of scenic spots,reasonably designing set tickets and tour routes,strengthening the management of scenic spot staff,strictly controlling the number of people entering the park.