The Research On Community Perception And Attitudes Of Tourism In Zhangjiajie National Forest Park

Tourism is a strongly integrated industry, which cannot develop without the support of many related industries. The development of tourism will certainly bring impacts into economy, social culture and environment in varying degrees, which include positive and negative effects. Tourism destination is the base of the tourism industry, as well as the direct perceiving body of a variety impacts brought by tourism. With the rapid development of world tourism industry, the effect of tourism destinations brought by tourism industry will be more prominent, and the study of residents'perception of tourism influence and attitude towards tourism development in tourism destinations is significant.At the basis of relevant research at home and abroad, combined with the actual development of domestic tourism, the author choose Zhangjiajie National Forest Park as the destination for research to analyze the attitude of local community residents towards the local tourism perception and the development of tourism. The author developed a questionnaire from the four aspects of tourism perception, the attitude of the residents of tourism, community attachment and demographic characteristics, and selects the relevant study factors, using SPSS11.5 software to analyze the data. The research shows that, in the descriptive analysis, the local communities residents has positive perception of tourism effect, different demographic characteristics has different perception of tourism effect among local communities residents. Overall, the local residents show a positive attitude the development of the tourism industry; different community's dependent degrees have no significant differences in the perception of tourism effect but have a significant difference in attitude of tourism development; and there is significant relevance between the resident's perception of tourism and the resident's attitude of tourism.