Study Of Salesman's Brain-drain In Yiwan Group

For a long time, brain-drain is a troublesome problem for entrepreneurs. In 21st Century, talent is the most valuable assets. Enterprise competition is mainly of talent competition. Brain-drain brings direct and indirect economic loss to enterprises. Especially the brain-drain of core talents will bring huge loss to enterprises, for example, the loss of secret core technology materials and important customers. To enterprises, brain-drain also raises replacement cost of human resources, it can cause bankruptcy in some bad situations. Nowadays, Veterinary Drug Industry is developing with the high economic globalization and severe talent competition. Brain-drain is a vital problem for Veterinary Drug Industry, especially the brain-drain of sales is much more important. Because it is related to the benign development of the whole veterinary drug industry.This thesis samples Yiwan Group-one of top companies in Veterinary Drug Industry on general level, focus on research of brain-drain of sales in this industry, following the correlative theory of HR and the model of staff drain, adopting face to face interview and investigation, gathering basic material, finding the reason of staff drain. Motivation Theory are applied in this thesis to analyze the staff's current situation, cause and effect of drain in Yiwan Group. On this basis, putting out feasible motivate measures to improve the degree of satisfaction and bring down brain-drain rate. This thesis makes deep research and discussion in the current situation and cause of brain-drain in Veterinary Drug Industry. It also relates and analyzes the motivation of C&B, the construction of HR system and corporate culture of Veterinary Drug Industry.Researching the cause of the brain-drain of sales in Veterinary Drug Industry and putting forward correlative countermeasures will provide a mirror to Yiwan group's benign development and enlighten the development of Veterinary Drug Industry.